Is to produce and broadcast television programmes of quality and integrity that recognise and challenge, the intelligence and curiosity of our viewers.
Is to provide community oriented programmes that will enrich our local and international viewers.
Is to produce the most interactive entertainment shows.
Is to ensure our News coverage includes live breaking News with human angle News reports and stories.
Is to produce the best live talk shows and games show for women and children.
To be the number one stop channel for, Live News, Talk shows, entertainment and Informative programmes that appeal to everyone.